The Competition

It doesn't even compare...

In case you are worried this new record may not hold for long, ask yourself this: what domain name could possibly be worth MORE than Sex.com? Although not an official record, the $12 million Sex.com deal can be considered, for all attempts and purposes, the ceiling price for domain names because no domain could possibly have a higher intrinsic value than a 3-letter name that draws our attention more than anything else. The domain that forcibly broke that record, would get even MORE attention. This almost seems like I'm arguing against myself, but you have to remember, the value of my domain is not in it's intrinsic value, but in the concept behind it.

As for the official $7.5 million business.com record, it happened in 1999, during the height of the Internet Bubble, and a year BEFORE the Internet Bubble burst. With the exception of Sex.com, companies simply DO NOT spend anywhere near this amount of money for a domain name anymore. Don't believe me? Then check this out.

Companies spend MILLIONS of dollars for 30-second ads during the Super Bowl in the US, competing with other equally expensive ads all vying for the same piece of consumer attention and recall during the most competitive Ad season in the world. On the other hand, here is one record-breaking Ad, with absolutely ZERO competition, that can last a LIFETIME or more and reach countless people all over the world in a new, creative, and ingeniously-effective way! And $12 million dollars is NOT a lot of money...it's equivalent to a 2 and a half minute Super Bowl commercial. It's also $1 million LESS than what Coke spent to advertise during the 2006 Super Bowl and Oscars, both one-shot events with no lasting glory. Normally, money alone can't buy this type of publicity and exposure. But, in this case, it can because the idea is so simple, so in-your-face, that it intrigues, leads, and delivers.