So what's in it for the Buyer?

A lot more than you think...

This is the juiciest part. The second someone pays $12,000,001 for this domain, those 27 characters will be plastered all over the world in every News channel, newspaper, and magazine that matters. World Records make headlines, especially ones broken under unique and extraordinary circumstances. This has all the makings of a story journalists and the public will love: "Guy in mid-twenties breaks the record for most expensive domain just for the sake of it, gives $9.5 million to charity, $1.5 million to his supporters, creates most watched Ad in history, and walks away a millionaire." No matter how you cut it, this domain name will be all over the news. But don't take my word for it, have a look at the headlines the sale of Sex.com made, and it wasn't even an official record or sold under any extraordinary circumstances. Just like Sex.com, but in a more far-reaching manner, this domain will instantly catch the eyes of millions of people all over the world. Much like most of you reading this, no one will understand WHY my domain broke the record, leading to the same desire for discovery described before. The buyer will, in that one single moment, gain an unfathomable amount of publicity that, normally, money alone simply cannot buy. For this type of publicity, you need more than just cash...you need a BIG idea that's so simple, it intrigues. And everyone knows that clever ideas can equal a lot of publicity on the internet (if you didn't know, then definitely read this article about The Million Dollar Home Page). The fact of the matter is, first-of-its-kind, BIG ideas with self-fulfilling publicity generate a lot of traffic on the internet, opening the door for a once-in-a-lifetime, unique marketing opportunity that goes straight to the core of our most basic human nature! There is no Ad catchier than a record-breaking one!

You also have to keep in mind that this is by no means an ordinary record. This record is particularly inviting thanks to the easy and global accessibility the Internet provides. I could break the record for most expensive House and put an Ad on the front lawn, but how many people would actually go and visit the house and see the Ad? On the other hand, all it takes to visit a domain name is an internet connection anywhere in the world. Anyone from anywhere can visit it! We're talking about hundreds of millions of eyeballs seeing what lies behind this mysterious domain.